Project overview
- Organisation
- Burda Luxury
- Role
- Senior BI & Data Analyst, first tenure
- Period
- Jul 2021 - Aug 2022
NLP Sentiment & Audience Analysis
NLP-based sentiment analysis applied to customer and audience data to strengthen understanding of customer and audience behaviour for a media business.
Context
Quantitative audience metrics explain what happened; sentiment explains how customers and audiences felt about it.
Approach
Apply NLP-based sentiment analysis to customer and audience data alongside campaign and audience analytics, so that qualitative signal informs the same decisions as the quantitative measures.
Purpose
A stronger understanding of customer and audience behaviour to support commercial and digital stakeholders.
Technology
- NLP
- Python
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