Project overview
- Organisation
- Burda Luxury, Asia Pacific
Amazon Seller & Vendor Performance Intelligence
A governed marketplace intelligence capability covering Amazon Seller Central and Vendor Central via SP-API, including ASIN performance, units, revenue, Buy Box, inventory and marketplace performance, supporting commercial and product decisions.
Context
Amazon is a distinct channel with its own data, definitions and operating rhythms across Seller Central and Vendor Central. It needed governed measurement alongside DTC, not a separate spreadsheet.
Scope
- Amazon Seller Central and Vendor Central via SP-API
- ASIN performance, units and revenue
- Buy Box
- Inventory
- Marketplace performance
Approach
Bring Seller and Vendor data into the governed platform through their own source-specific transformation layers and semantic models, so marketplace performance can be compared with the rest of the business.
Purpose
A governed marketplace intelligence capability supporting commercial and product decisions.
Technology
- Amazon SP-API
- dbt
- Cube.js
- SQL
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